The ways of promotion 5 specific franchised hotels (Hilton, SolMelia, Literature review

The ways of promotion 5 specific franchised hotels (Hilton, SolMelia, Marriott, Mandarin Oriental, Jumeirah) through technology - Literature review Example To achieve this goal, the company espouses saving scarce water resources for future needs. The company also lessens current energy use to allowable levels. The company espouses the use of reusable energy. The company implements activities that will serve as guides for future environmental protection programs (Pride, 2012, p. 33). Further, Hilton Hotel’s Senior Vice President Mike Ashton emphasized the company’s social marketing strategies include offering its hotel guests perks. The perks include access to seamless internet, mini bars, movies, fax machines, and other communication amenities. The Hilton Hotel amenities will outshine the privileges of its competitors in the global hotel market place, including Marriot group of hotels, Sheraton hotel group, and Intercontinental hotel group. Hilton’s Ashton reiterates that the current marketing strategy builds unwavering customer confidence in the Hilton brand, generating the customer’s emotion –based p rerogative (Tungate, 2008, p. 148). Further, Marriott Hotels group’s Chairman Bill Marriott writes posts onto the company’s social networking blog sites. The posts are arranged according to blog publication date. In addition to the date arrangement, the blog posts are also arranged according to blog topics. Mr. Marriott’s posts pertain to several customer topics. The topics include food, travel, sports, politics, movies, and books. Mr. Marriott’s blog sites are classified by the blog site visitors as reliable and up to date. However, people classify the neutral social networking sites as more reliable compared to Mr. Marriott’s self-serving website blogs (Rosen, 2011). Another news item states that Hilton uses advertising to increase hotel reservations (Anonymous, Hilton Garden Inn "Speaks Success" With New Adverstising Campaign, 2011). The Hilton group of hotels uses the popularity of mobile phone texting and other social networking environments t o transform the current Hilton group of hotels marketing campaign a two notches higher. The Hilton group of hotels communicates with its current and future customers by using acronyms. The acronyms are used to explain the many benefits of having one’s sound sleep within one of the cozy rooms of the Hilton group of hotels. The hotel uses the social networking sites to reach out and move the undecided tourists to make a reservation in any of the Hilton group of hotels’ global locations. The company’s 2011 marketing strategy focuses on two things. First, the company will understand the current and future customers’ languages. Next, the company will includes speaking the current and future customers’ language in communicating the company’s many benefits to the attentive future customers. Hilton group of hotels’ Vice President Judy Christa Cathey, in charge of global marketing, reshapes the current company policy to speaking the customersà ¢â‚¬â„¢ language. This means that the company’s officers and employees will do their best to put themselves in the current and future customers’ shoes. The line and staff employees of Hilton group of hotels will think as the prospective customers think. This way, the company’s line and staff employees will be able to think ahead of the customers. The company’s officers will not have to wait until the customers’ will explain what is in their demanding mind. The company will offer amenities that will meet the customers’ current and future needs. The policy will increase hotel re

MGMT335 U5 IP Research Paper Example | Topics and Well Written Essays - 750 words

MGMT335 U5 IP - Research Paper Example receive an equal pay just like any other member who got the same skills and competence working under similar working environment without considering such factors as sex. The act may exhibit exceptions in instances where merit and seniority may lead to unequal pay especially when the quality of work differs (Andrews, 2007). The other indispensable law employers ought to observe is contained under Title VII of the Civil Rights Acts of 1964. The act provides immunity to employees from traits that tend to discriminate individuals based on color, sex, religion or nationality. The law works in organizations that have more than 15 employees working under the same environmental conditions. Employers also uphold the legislation contained under Section 504 of the Vocational Rehabilitation Act of 1973 that provides immunity to qualified individuals with disability. The act prohibits employers from discriminating skilled and competent individuals from participating in promotion and hiring process due to their disability unless the condition is affecting the performance of the individual (Andrews, 2007). Employers are supposed to respect laws stipulated under The National Labor Relations Act that allow the workforce to vent their grievances without being discriminated. The workforce may form labor unions that they use as channels to communicate their discomfort once promoted or hired in a particular job group (U.S. Department of Labor, 2012). Employers should observe legislation that fall under The Employment Retirement Security Act of 1970. This act provides protections to the workforce when seeking their retirement benefit. Employers should not discriminate individuals when they express their rights to access their retirement benefits. Title VII of the Civil Rights Acts of 1964 and Section 504 of the Vocational Rehabilitation Act of 1973 forms the two exemplars of legislation that specifically deals with discrimination. Title VII of the Civil Rights Act of 1964 provides